Born around bedtime stories
Every evening, our daughter would ask for a new story. Some were imagined. Others came from our own lives - small moments that made us laugh, smile or pause. Slowly, I realised that the stories we tell our children are often drawn from ordinary days that become extraordinary only in hindsight.
As a mother, I wanted to preserve those fleeting moments before they slipped away. As a storyteller, I wanted every family to be able to hold their memories in their hands. Moon & Lore is where those two dreams meet.
Today, we help families turn their most meaningful moments into heirloom keepsakes to be read, gifted and passed down for generations.
About Us
Our Philosophy
Memories deserve a permanent home
Every family has stories that deserve to outlive memory. A memory deserves more than a phone gallery or a forgotten folder. It deserves pages, illustrations, words, and a permanent place on a family's bookshelf.
The MOON & LORE experience
Every story begins with You.
1. Share your story.
Send us your memories through conversations, voice notes, written notes or photographs.
2. Send your references.
We ask for reference photographs of every character you would like illustrated, so each one truly resembles the person at the heart of your story.
3. We craft it.
Our writers weave your memories into a heartfelt narrative, each character is brought to life through AI-assisted illustration guided and refined by our team, and our designers shape every page with care.
4. You receive a keepsake.
A professionally printed edition, made for one family and no other.
Every Moon & Lore keepsake is written, illustrated and designed exclusively for you. Because your story has never existed before - and never will again.